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Who we are

At the origin of beauty

It all starts with milk. Pure, genuine, nutritious. The nectar of life, produced by buffaloes in an uncontaminated place: Paestum, where ancient traditions live again every day through simple gestures and where, to return to childhood, you just need to lose yourself in the scent of milk.

The rediscovery of an ancient remedy

Right here, while waiting for my first child and looking for a natural remedy for my irritated skin, I decided to immerse myself in a tub of warm water and buffalo milk. There is truth in every story and, like the women of the past who used milk to nourish their skin, I too found relief thanks to the regenerating bath. From there, the intuition: to transform this natural remedy into a promise of well-being for everyone.

Wellbeing is a new story

And the promise was kept. By combining the experience of the Barlotti family, dedicated to buffalo breeding since the early 1900s, with modern cosmetic innovation, my brother Pasquale and I went from the rediscovery of an ancient remedy to the creation of an entrepreneurial project. And it was enough to combine the rigor of research with the lightness of a dream, to transform the genuineness of buffalo milk into the ideal formula for all skin types.

Daniela and Pasquale Senator

daniela senator

In the north I stole pragmatism and rigor, in the south creativity and desire to dream. From these ingredients were born the natural beauty products based on buffalo milk.

My name is Daniela, I was born in the province of Salerno, I graduated in Economics in Milan and I worked around the world in the cosmetics sector. Love transforms everything: happy as ever, I decided to return to my South, to Paestum. And after years of metropolitan life, I rediscovered the small pleasures of life: reading a book in the silence of nature, watching the sunset over the sea, walking on the shoreline, taking a hot bath and recharging my batteries... seriously!

And it was precisely the proximity to the immense historical heritage of Paestum, with traditional agriculture and local buffalo farms, with genuine foods and flavors, that triggered in me the desire to create something that encompassed this small and wonderful universe. Passion, study and research in collaboration with my brother Pasquale, did the rest.

This is how Biancamore was born and continues to grow. A line of quality products, but also an oasis of well-being for those who want to take a regenerating break, dedicate some time to themselves and take care of themselves starting with simple gestures. To take refuge with the mind in natural and relaxing landscapes and rediscover those sensations now lost. Like the purity of a bath in buffalo milk.

Pasquale Senator

My name is Pasquale Senatore, I was born in the province of Salerno and I graduated in Economics of Financial Markets at Bocconi University in Milan.

My passion for the subjects I studied during my university years led me to have several experiences in the space of a few years, all of them decidedly formative: from a bank to a financial boutique, from an experience in the USA to a period in an investment fund. A path that introduced me to people with different ideas, backgrounds and languages, linked by the ability to work in a team and to converge, with different skills, in the same direction.

Despite the experiences and people I met along the way, I always had a strong desire to create something that spoke about me and that united my homeland “Campania Felix” to the land that shaped me, Milan. Infected by the passion and intuition of my sister Daniela, I decided to embark on a new path. A project that was finally mine, Biancamore.